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WHY IT RATES: Members of the ALL – Accor Live Limitless loyalty program will now be able to use the points they’ve earned for experiences in 50 cities around the world, with another 50 coming soon. – Lacey Pfalz, Associate Writer, TravelPulse
To increase its footprint in the experiential sector, Accor, a world leader in hospitality, and Fever – the leading global live-entertainment discovery platform that helps more than 60 million people each week to discover the best experiences in their city – have today announced a strategic partnership. This alliance aims to broaden the range of digital services provided throughout the year to ALL- Accor Live Limitless members and will constantly unlock brand-new experiences, including immersive exhibitions, interactive theater, candle-lit classical concerts in beautiful locations, festivals and much more.
In addition to existing ticketing access included within ALL, covering major sporting events (PSG matches, French Open, Rolex Paris Masters, etc.), food festivals (Taste Paris, London, Sao-Paulo) or legendary concerts at the Accor Arena Paris, this new destination-based service will expand the program’s portfolio adding some of the best-rated experiences. These will be suitable for a night out, a weekend with friends and family in your city, or a holiday on the other side of the world.
ALL members can seamlessly reserve and obtain confirmation on www.all.com or on the ALL app, either by using ALL Reward points or by paying with their credit card while being rewarded with incremental ALL points. This collaboration between Accor and Fever will reinforce the Group’s Augmented Hospitality strategy, offering even more services and rewards.
According to Mehdi Hemici, Accor’s Chief Loyalty & Partnership Officer Accor: “We want to give our loyalty members – whether during their day-to-day lives or during vacations – the chance to easily reserve experiences at any time in the heart of the city they’re in. As well as accessing numerous events and enjoying life to the full, they will be able to use their points to make reservations earning even more in the process! Fever’s expertise will enable ALL– Accor Live Limitless to offer its members the best possible experiences. At launch, we have iconic destinations already live such as New York, Paris, Singapore or London. This new service will also appeal to new members who will find our program even more attractive. This is further proof that the Group’s operations extend beyond the walls of its properties once again underlining our Augmented Hospitality strategy.”
Ignacio Bachiller Ströhlein, Fever’s co-founder and CEO said: “We are excited to be able to bring thousands of our curated experiences from around the world to the entire Accor loyalty program community. This alliance will not only enable those millions of travelers to enjoy the cities like locals but will also be a further step in our mission to democratize access to culture and entertainment.”
Our first 50 cities:
– Gold Coast
– Los Angeles
– Mexico City
– New York
– Rio de Janeiro
– San Francisco
– São Paulo
– Washington DC
SOURCE: Accor press release.