Don’t want to travel? Many in Japan say they’ll ‘never travel’ again

Everyone is traveling, it seems.

Data shows people are traveling more often and for longer periods of time, with many planning big bucket list-style trips this year.

But this isn’t the reality for all.

Another group of people are quietly emerging from the pandemic with little to no interest to travel anymore.

Some 15% of South Korean and 14% of Chinese respondents indicated they would never travel again, according to Morning Consult’s “The State of Travel & Hospitality” report published in August.  

North America isn’t far behind, with 14% of American and 11% of Mexican respondents indicating the same.

Yet, no country came close to the travel reluctance shown in Japan, where some 35% of respondents said they don’t intend to travel again.  

The survey asked about “any leisure travel” and did not differentiate between domestic or international travel plans, said Lindsey Roeschke, a travel and hospitality analyst at Morning Consult.

Respondents were surveyed twice this year: in April and July, she said. During that time, travel confidence increased among other Japanese respondents, including those who said they plan to travel in the next three months (+7 points) as well as the next 12 months (+4 points).

But in both surveys, “the number of ‘never travelers’ … stayed the same in Japan,” said Roeschke.

Even with travel intentions on the rise, Japan’s rates remain far behind other countries, including those in North Asia, according to the report.

Some 45% of Japanese respondents said they intend to travel in the next year, compared to 65% in China and 66% in South Korea, the survey showed.

By contrast, 77% of German respondents said they plan to travel in the next 12 months.

Following a rapid rise in international travel during the 1970s and 1980s, the number of Japanese citizens traveling abroad has largely stagnated since the mid-1990s, according to statistics from the Japan National Tourism Organization.

Roughly the same number of Japanese citizens traveled overseas in 2000 and 2017 — about 18 million — despite the timeframe being one of incredible growth for international travel worldwide.

“The language barrier and the lack of consecutive holidays are some of the reasons why domestic travel is preferred,” said Furuya, adding that “work environments that make it difficult to take paid vacations” is another factor.

He also cited the attractiveness of Japan’s nature, history, and culture as further incentive to stay close to home.

This will place additional pressure on destinations that are popular with Japanese tourists, namely Taiwan, South Korean and Hawaii.

But Hanada said, with time, Japanese citizens will likely travel again.  

“The Japanese are easily swayed by the majority, a sentiment that will change in five years,” he said.

Furuya said he expects it won’t take that long.

“After seeing and hearing how active Westerners are, we expect to see a return to the pre-2020 demand for international travel sooner rather than later,” he said.